Mineral sunscreens are meant to sit on top of your skin, not fully rubbed in.  Start with a pea-sized amount, Dab onto your face, body, hands in small sections and gently rub. 

If you can’t get it to spread evenly, apply some moisturizer and hydrate your skin.  

White is Just fine!! Non-nano titanium dioxide is white in appearance. The sheen is actually a perfect indicator to know the product is protecting you. It’s also a great way to be able to see when it’s time to reapply, particularly for parents monitoring children’s exposure time or those going in and out of the water.